Vol. 7 No. 1 (2017): Vol 7, Iss 1, Year 2017
Articles

Big data analytics steps and tools used in analytical process

Sasikala V
Assistant Professor , Department of Computer Science DRBCCC Hindu College,pattabiram,Chennai-72
Published June 30, 2017
How to Cite
V, S. (2017). Big data analytics steps and tools used in analytical process. Journal of Management and Science, 7(1), 183-195. https://doi.org/10.26524/jms.2017.24

Abstract

Big data analytics is the process of examining large data sets to uncover hidden patterns,unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.

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