Vol. 2 No. 4 (2012): Vol 2, Iss 4, Year 2012

A study of factor affecting the demand for health insurance in punjab

Pooja Kansra
Assistant Professor in School of Commerce and Economics, Lovely Professional University, Phagwara, India,
Gaurav Pathania
Student , MBA (Hons.), Lovely Professional University, Phagwara, India
Published December 30, 2012
  • Awareness;Coverage Issues; Formalities Bottleneck; , Health Insurance; Negative Feedback
How to Cite
Kansra, P., & Pathania, G. (2012). A study of factor affecting the demand for health insurance in punjab. Journal of Management and Science, 2(4), 281-290. https://doi.org/10.26524/jms.2012.37


The economic status of a country is directly related to the health status of its people. Good
health is one of the most important pre-requisite to human productivity which in turn leads to overall
development of a society. Health is understood as the indispensable basis for defining a person‟s sense of
well-being. It is an important resource for a nation to pursue national development goals. It raises the
productivity of the labor force and enhances economic growth. It plays a critical role in supplementing
government effort in ensuring the availability and accessibility of health care services to the population. The
objective of the present paper is to know the awareness of health insurance and the factors affecting the
demand for health insurance in Punjab. For the analysis of data descriptive statistics and factor analysis have
been applied. The sample size is 200 residents of Jalandhar chosen according to convenience approach. The
study highlighted that majority of the people aware of the health insurance, Only 11.5 % of the total sample
has subscribed for health insurance scheme and five factors i.e. formalities bottlenecks, agent related
problems, coverage issues, awareness, negative feedback are main barriers in the success of health insurance
in Punjab


Download data is not yet available.