Vol. 6 No. 3 (2016): vol 6, Iss 3, 2016

Consumers’ attitude towards online shopping

Balusamy S
Director, Snmv Institute Of Management, Shri Gambhirmal Bafna Nagar, Malumachampatti,Coimbatore -641050.
Giri N
Assistant Professor, Department Of Commerce, Ngm College, Pollachi- 642001
Published December 31, 2016
  • Online shopping, Consumer attitudes, E-retailer, services.
How to Cite
S, B., & N, G. (2016). Consumers’ attitude towards online shopping. Journal of Management and Science, 6(3), 219-225. https://doi.org/10.26524/jms.2016.19


E-commerce offers many online marketing opportunities to companies worldwide and along with high rapid growth of online shopping; it has impressed many retailers to sell products and services through online channel to expand their market. Online shopping or marketing is the use of technology (i.e., computer, internet) for better marketing performance. And retailers are mixing strategies to meet the demand of online shoppers; they are busy in studying consumer in the field of online shopping, to see the consumer attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. e- retailers should keep in mind that consumer behavior might change in time to time especially in online market so the e-retailer should investigate the consumer behavior in time to time and adapt the products and services to serve as the customer requirements


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