Vol. 11 No. 3 (2021): vol 11, Iss 3, Year 2021

The impact of online marketing on start-up’s - theoritical frame work

Rani C
Department of Management Studies SreeVidyanikethan Institute of Management, Tirupati – 517102
Harshavardhan V
Department of Computer Applications,SreeVidyanikethan Engineering College, Tirupati – 517102
Harshith G
Department of Business administration Emeralds Degree College, Tirupati.
Published September 30, 2021
  • Brand personality, Symbolic brands, Relational marketing.
How to Cite
C, R., V, H., & G, H. (2021). The impact of online marketing on start-up’s - theoritical frame work. Journal of Management and Science, 11(3), 55-57. https://doi.org/10.26524/jms.11.25


In the 21st century online marketing is the most effective wayof advertising any product or service.Online marketing helps the smallbusinesses and also startup’sin a significant manner.online marketing happens in a virtual and interactive space where the promotion of products and services takes place. The advancement in technology has drastically changed the way of marketing. In online marketing the cost-effective compared to the traditional marketing. Most of the startup’s fail due to a lack of proper strategy.Onlinemarketing is innovativelycreating a platform for start-ups in innovative manner to reach the customers the main motto of this presentation is to show the positive side of the online marketing on start-ups and small businesses.


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