Vol. 11 No. 4 (2021): Vol 11, Iss 4, Year 2021
Articles

Sports marketing-a pioneering style of marketing management

RAJA SEKHAR B M
Department of Management Studies, KMM Institute of Technology & Science, Tirupathi
Published December 31, 2021
How to Cite
B M, R. S. (2021). Sports marketing-a pioneering style of marketing management. Journal of Management and Science, 11(4), 16-19. Retrieved from https://jms.eleyon.org/index.php/jms/article/view/500

Abstract

Now a day’s Sports marketing became as a subdivision of marketing which focuses on the promotion of sports and also teams as well as the promotion of products and services through sporting events and sports teams. This is a service where the element promoted can be a physical product or a brand name.

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