Vol. 11 No. 4 (2021): Vol 11, Iss 4, Year 2021

Rural entrepreneurship- challenges and opportunities in india

Chitra V
Department of Management Science, Associate Professor, BBA-RM, PSG College of Arts and Science.
Swaranalatha R
Department of Management Science,Associate Professor & Head, BBA-RM , PSG College of Arts and Science.
Published December 31, 2021
  • Rural Entrepreneurship, Issues and Challenges.
How to Cite
V, C., & R, S. (2021). Rural entrepreneurship- challenges and opportunities in india. Journal of Management and Science, 11(4), 85-87. Retrieved from https://jms.eleyon.org/index.php/jms/article/view/514


Rural entrepreneurship has an important role to play in the development of Indian economy. Nearly 70 percent of the Indian population lives in rural India. Adequate funding and support can provide a thriving entrepreneur atmosphere in these communities. So far as it is known that rural India as compared to the mainstream population is economically poor, younger, more isolated geographically,isolated from the main markets, culturally imbedded in tradition, less dynamic economically and experiencing depopulation. In this paper an attempt have been made to discuss the key issues related to entrepreneurship and its opportunities and challenges in India. The analysis is then broadened to understand the determinants of rural entrepreneurship and the environment conducive to its development consequently, the policies that are necessary to make this environment favorable have been discussed in detail. The conclusion is that to accelerate economic development in rural areas, it is necessary to promote entrepreneurship. Entrepreneurial orientation in rural areas is based on stimulating local entrepreneurial talent and subsequent growth of indigenous companies in the country.


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