Vol. 12 No. 3 (2022): Vol 12, Iss 3, Year 2022
Articles

Effect of mobile banking on customer satisfaction in first bank plc, plateau state of nigeria

Opusunju
Department of Business Administration Nile University of Nigeria.
Akyuz
Department of Business Administration Nile University of Nigeria.
Published September 30, 2022
Keywords
  • Mobile banking, Morogoro branch, Bank Nigeria Plc, Jos Metropolis, Plateau State of Nigeria.
How to Cite
Opusunju, & Akyuz. (2022). Effect of mobile banking on customer satisfaction in first bank plc, plateau state of nigeria. Journal of Management and Science, 12(3), 11-16. Retrieved from https://jms.eleyon.org/index.php/jms/article/view/576

Abstract

The study investigates the effect of mobile banking on customer satisfaction in First Bank Plc, Plateau State of Nigeria. The total population of the study was 56837 according to First Bank of Nigeria Plc report in 2015 and a sample size of 397 was derived using Taro Yamani formula. A point in time data was applied from primary data source using questionnaires. Simple regression and e-view statistical software package were used to analysis data and findings revealed that there was a significant relationship between mobile banking and customer satisfaction in terms of customer loyalty in First Bank Plc in Plateau State of Nigeria. It is therefore recommended that First Bank Plc in Plateau State of Nigeria should emphasis more on mobile banking insecurity control, minimization of network failure problem and reduction of double debt when using paypal transaction since it help in achieving customer satisfaction in terms of customer loyalty.

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